BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper

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BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper
Refer back to the brand chosen for the Week 1 assignment.
Discuss each of the following questions in 175 to 350 words each:

  • How is your brand marketed in different countries? Does it use a standardized or customized approach? 

  • Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).

  • How has your brand's marketing evolved in response to changing social, demographic, and ethical issues? 


Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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