MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing

MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing

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https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing
 

Consider the following as you read:

 

 

 

What is relationship marketing and why is it important?
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