The Art of The Perfect Pitch


(Insider Secrets of Pitching & Selling Magic & Novelties for Big Profits)

"This is by far the best book I have ever read on pitching magic. I will be using this information to pitch to the public. Well worth the price asked for the book."
Devin A Knight (Master Magician, Hypnotist & Mentalist)

"There's a lot of useful information here. I pitched
Svengalis, three-card tricks and cups and sponge sets myself for many
years and this is certainly a book I'd recommend to anyone who wishes to
work as a magical pitchman."
Russell J. Hall (Magick Enterprises - Sheffield)

"Without a Doubt the most informative book I have ever read on how to Pitch and Sell Magic for Big Profits. If you cannot make yourself big money on a regular basis after reading this book then it's time for you to get a proper job!"
Carl De Rome (Norway's Leading Illusionist)

“I had the chance to take a look at the "Perfect Pitch" book by Jonathan Royle and I have to say that I really enjoyed reading about his real life experiences studied and discussed to help improve anyone's selling skills. Loved the thinking behind the advice of using laughs and certain hypnosis techniques to get people in the right mindset of "buying". In this book you can find a lot of resources and tips on how to take your selling abilities to a better level. It got me thinking and I can't wait to try Jonathan's advices out! Good job!”
Jay Di Biase – (Creator of Rock, Paper, Lies)

“I'd definitely suggest to anyone who wants to demo Svengali deck's or is embarking upon Pitching and Selling Magic that this book is a must-read!”
Lee Hathaway – (Award Winning Magician & Pitch Artist)

"Jonathan Royle is the REAL DEAL, he absolutely knows what he is talking about, because he has DONE IT! If you want to pitch ANYTHING, you will learn EXACTLY what you need to do, what to say, & how to set it all up. Jonathan has really thought about how to make himself SUCCESSFUL, and now he shares his secrets with YOU.  I thoroughly recommend what he is offering, well done Jonathan"
Mike Danata - (British Magician & Magic Dealer)


Born into a Circus Family, Jonathan Royle made his Stage Debut aged 3 on Gandey's Circus and over the years worked both performing and also Pitching Novelty Items at Major Exhibition Centres, Galas and Large Outdoor events all over the UK.

In His former Stage name of Alex-Leroy, aged 15, back in 1991 Jonathan Royle became (at the time) the Youngest Person ever contracted by Marvin's Magic to demonstrate their line of Magic Tricks and Novelty Items.

During his time working for them, Royle was regularly at the top of the Sales Figures Leader Board, often outselling much larger stores in much busier locations.

Indeed on one occasion he even sold more in one day than many of the stores were selling in an entire week as is illustrated by the documents included within the book.

Within the information packed 53 pages of this Large format (A4 Size) publication you will learn all of Royles, until now, jealously guarded Secrets of Exactly how to make Massive Profits from Pitching and Selling Magic Tricks and Novelty Items to the general public.

You will discover all of the "Secret Sources" around the World where Pitchmen obtain their stock to sell at massive profits as there is literally a directory of most every place in the world to obtain your items to sell.

The True Psychology of arguably "Hypnotizing" the crowd so that they are putty in your hands and highly suggestible to the idea of buying things is revealed in an eye opening manner.

Secrets of how to quite literally Laugh them out of their money are detailed along with examples of how this can easily be achieved.

Royle Reveals the exact Svengali Pitch that enabled him to sell the equivalent of well over 400+ Svengali Decks in a single day and has helped him to sell numerous thousands and thousands of decks during his time pitching this magical product.

You will be taught every element of this routine, the Psychology behind it, exactly what to say and when to say it and what to do and when to do it!

Indeed not only is this a truly Powerful and Profitable Routine to Pitch and Sell Svengali Decks, but Royle has used it on many occasions in the real world of Performing to and Entertaining the general public as it is structured to be truly Magical and Mystifying whilst providing true entertainment at the same time.

Some Elements of this Svengali Pitch and Routine are as he openly admits inspired by the work of the Legendary Mark Lewis the author of the amazing book "The Long and the Short of it" but even Mark would have to agree that Royle has put his own unique stamp on things.


You will also discover "The Lazy Man's Way to Pitch Profits" which was one of the Key Secrets of Royle selling so much stock during his time with Marvins Magic.

Royle Reveals his "Multi Purpose Crowd Attracting & Attention Getting Spiel" which can be used to attract a crowd of eager customers before you go on to sell them almost anything and everything.

Discover the Ridiculously simple way to make around $1,000 a day selling Balloon Animals and Models without the need for any real skill as only the most basic and easy to use balloon figures are needed or used.

The Smart Persons Guide to making big profits from Coloured Hair Spray and Face Painting. Once again next to no skill is required and this approach has regularly proven itself to be a guaranteed money spinner.

Plus you'll learn what all the most commonly Pitched items are, the ones that make the most profit and where to obtain them at the best prices.

Plus you'll gain access to watch various online videos that will help you learn more about Pitching Svengali Decks, The Magic Mouse, Squirmles aka The Magic Worm and numerous other low cost high profit producing items.

And to help ensure your future success Royle finally reveals all of the Books, Audios and training videos on the subject of Pitching Magic and Novelties that he considers to have helped himself to be successful over the years and in turn would recommend you to study as well.

These additional resources are in many cases "underground" items that most Magicians would have no clue existed or where to obtain them, but Royle Reveals Exactly where to obtain them at the lowest cost to help sky-rocket your future success.



"Its terrible! I would never endorse such shit!"
Don Driver - January 2016

(After Finding Out Mark Lewis had reviewed the book and that I spoke
highly of his Arch Enemy Mark Lewis inside the Book)



Jonathan Royle aka Alex Smith is quite a character. But then you have to be a bit of a character to be in the pitch business!   I am glad that I had some influence in his success at pitching magic but he has adapted my methods to his own needs and in fact so should everyone who reads this work.  I have read his script and was struck by all the gags and selling techniques which have been used in British street markets for generations. I recognised a lot of the spiels.  Market pitchers know what they are doing and so does Jonathan.   In short I recommend that you get this book.
MARK LEWIS - (The Legendary Magician & Pitch Artist)


VANISH MAGAZINE REVIEW - (Issue 24 - Feb/March 2016)

Reviewed by John Kaplan

As someone who has spent a lot of time around “pitch men” through my years of performing in the fair and festival circuit, and having sold countless magic items at my own Fundraising Magic™ shows, I was excited to read this ebook from Jonathan Royle.

Overall, I’d say the author has a very good grasp on what motivates people to part with their money and it’s obvious that he has definitely “walked the talk”.

The book begins with reproductions of testimonial letters from companies that employed him as a magic demonstrator, followed by a lengthy autobiography of someone who has “been there, done that and worn the T-shirt out”.

The framework of his Svengali Pitch is, I feel, excellent. I’ve performed the Tommy Windsor “Real Svengali Pitch” myself for many years and was delighted by at least one angle of Royle’s pitch that I thought was great. That said, there are also a couple of lines that some would find “questionable” and indeed, I’d never use.

While perhaps somewhat scant, the “insider secrets” revealed are obviously real-world proven and undoubtedly practical.

Readers should be aware that much of the material contained in this ebook is devoted solely to the author’s pitch and handling of the Svengali Deck.

For anyone new to the game wanting an understanding of what makes for a powerful and convincing pitch (one that gets the money) there are certainly some valuable nuggets to be found here. And, the directory information provided may also save those interested a great deal of time searching for pitch products and resources.

Reviewed by John Kaplan -
Vanish Magic Magazine - Issue 24 - (February/March 2016)



Insider Secrets of Selling and Pitching Magic and Other Novelties For Maximum Profit by Jonathan Royle - Available from: - Price: $30 (approx. £18.00)

This E-Book is a handbook of information for those who aspire to sell or pitch to the general public. Although the aim is to sell magic, in fact the principles revealed would work equally well with just about any other saleable product.

The author is Jonathan Royle who, for a very short period back in the early 1990s, pitched products for Marvin’s Magic. According to the letters reproduced at the beginning of the book, Jonathan was the company’s most successful seller, particularly when pitching the Svengali Deck, so he clearly knows what he is doing.

Pitching is not for the fainthearted. There’s a difference between selling in a shop, where you essentially wait for customers and service their requirements, and pitching, where you actively seek to create a crowd by being large and loud and in their faces.

This takes a certain type of confident personality and character, and not everyone will be suited to this upfront way of working.

Jonathan explains the principles of pricing for maximum profit and reveals ways to encourage the punters to buy. It’s not a gentle business, it’s all about extracting the cash for the minimum amount of effort and the maximum amount of profit. This is business, not entertainment.

The full patter and handling for Jonathan’s Svengali pitch is gone through in detail. I think he has probably included in it just about every standard gag line known to man, and there are a few other lines that probably nobody else should attempt to try if they don’t wish to offend.

It’s barrow boy patter but in the right place and with the right person, it would probably work.

(ROYLE NOTE = It does work for sure as it is the EXACT patter I used to sell over 400 Svegali Decks in one day and to consistently sell tons of products)

Undoubtedly the most valuable thing this E-Book provides is a very comprehensive list of contacts for everything that a wannabe pitchman is likely to need.

Getting supplies of products, knowing where to access video footage of other pitchmen, finding books or DVDs with more information, all this would take you a long time to pull together yourself, but fortunately Jonathan has done all the hard work for you, and in that respect this book is very helpful.

Review by MarK Leveridge - MagicSeen Magazine (Issue 67 - Feb 2016)


With a Retail Price of Just $30, this publication is potentially worth its weight in gold to you.