Most problems companies face are due to a lack of information…
Most problems companies face are due to a lack of information; with complete and accurate information, the problems could be solved. Using the company Apple, respond to the following questions/topics:
- Briefly describe your company. Identify potential problems or issues (current or future) that your company might address with a research study.
- What indicators are prevalent demonstrating that the company is effectively (or ineffectively) using research studies within the organization?
- How might the company use secondary research? How might they use primary research?
- What might this company do in the future to expand its research? Include your rationale.
Your response must include a minimum of two credible references. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
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