Role of Culture in International Marketing and Trade

Culture plays a significant role in international marketing and trade. Based on your readings in Chapters 3 and 4 this week, summarize how cultural dynamics impact the global environment in relation to international trade. Identify at least one specific example that demonstrates this impact, and describe it in detail.

Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.