Kim and Mauborgne, in the textbook reading, represent Blue Ocean Strategy as an..


Kim and Mauborgne, in the textbook reading, represent Blue Ocean Strategy as an innovative business strategy that is more effective at creating sustainable competitive advantage than the predominant, traditional, competition-based strategy they call Red Ocean Strategy. In this paper, you will compare the two strategies and evaluate whether Blue Ocean Strategy is truly value innovation.

General Requirements:

Use the following information to ensure successful completion of the assignment:
  • Locate and download the three-column Application Matrix. Submit the completed Application Matrix as an appendix to your paper.
  • Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
  • Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
  • This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

Complete the Application Matrix to compare Blue Ocean Strategy and Red Ocean Strategy. To complete the matrix should include the following:
  1. At least five characteristics on which you will compare the two strategies, and list them in the column labeled "Characteristics" in the three-column Application Matrix.
  2.  Information regarding how each characteristic is applied in each strategy. Write your application information for each strategy in the appropriate column of the matrix.
Write a paper of 1,000-1,250 words in which you use the information from your completed Application Matrix to analyze Blue Ocean Strategy. Include the following in your analysis:

  1. A discussion of the strategies, processes, and leadership practices Blue Ocean organizations employ to create sustainable competitive advantage.
  2.  A research-supported discussion of whether Blue Ocean Strategy is a value innovation or a case of theory and practice diverging.