BUS 317 Week 4 Discussion 1 Evaluating Strengths and Limitations of Various Media

Advertisements can be delivered on a variety of media, including radio, print, television, and digital media. After reading Chapters 10, 11, and 12, select two of these media and discuss the pros and cons of using each for an advertising campaign, along with the legal considerations for each. Your initial post must be a minimum of 300 words, and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Guided Response: Review the posts from your peers, and respond to at least three. In your responses, select one con that each peer described, and explain how it might be avoided or addressed. Your responses should each be 100 to 150 words.