BRM 353 Entire Course

BRM 353 Entire Course
BRM/353 PRODUCT AND BRAND MANAGEMENT

 BRM 353 Week 1 Loyal Customer Worksheet Complete the Loyal Customer Worksheet. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet. Loyal Customer Worksheet   Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines.   1.     Complete the following chart in 90- to 175- words:     Brand   Why was this brand selected?     2.     Identify the four components of brand position:   1   2   3   4     3.     Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.   4.     Evaluate brand equity in 90- to 175- words.   5.     Identify current challenges and opportunities for the brand:   Challenges Opportunities       6.     Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.   7.      Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.   Product Brand       BRM 353 Week 1 Learning Team Charter Complete the Learning Team Charter. Click the Assignment Files tab to submit your assignment. Course Title   Team Members/Contact Information Name   Phone   Time zone and
Availability During the Week   Email     xxx-xxx-xxxx   (e.g., AZ “Mtn Time”, Mon-Sat 9-11pm)                   Team Ground Rules and Guidelines
What are the general expectations for all members of the team? _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ Expectations for Time Management and Involvement (Participation, communication with the team, accessibility, etc.) _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________   Ensuring Fair and Even Contribution and Collaboration What strategy will you use to ensure that all team members are contributing and collaborating appropriately? Describe the communication strategy you will use if a team member is not contributing and collaborating effectively. How will the team manage conflicts between team members? _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ Special Considerations What do you, as a team, agree will make this team experience different from past team experiences? _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________   BRM 353 Week 2 Product/Brand Development: Phase I Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.  For the first phase of development:Identify the target market.
Define the brand elements using the six building blocks discussed in the readings.
Define the brand equity position.
Create a brand management strategy for the brand and its products.
How should the product be promoted/marketed?
Develop a social media strategy.
Identify and address the challenges and opportunities as they relate to the brand's niche and competition.
Create a 7- to 10-slide PowerPoint® presentation to present your brand or product. Include speaker notes to add more detail and explanation to each slide. Submit the assignment to the Assignment Files tab.   BRM 353 Week 3 Product/Brand Development: Phase II Continue development of your product or brand in your Learning Team. Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.  Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following: JC Penney
The Gap
Best Buy
Sears
Sony
NFL
K-mart
Wal-Mart
Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled. Submit the assignment to the Assignment Files tab.   BRM 353 Week 3 Product Life Cycle Analysis Paper Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words: Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a marketing strategy based on this position in the life-cycle:Identify appropriate marketing tools
Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle
Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet.   BRM 353 Week 4 Boston Consulting Product Matrix Research the Boston Consulting Product Matrix.   Imagine that you are a consultant within the industry.   Prepare a 350- to 525-word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team's brand. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the implementation memo.   BRM 353 Week 4 Brand Audit Presentation Refer back to the brand chosen for the Week 1 assignment. Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8. Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit. Include the following:Background
Brand Inventory
Brand Exploratory
Strategic Recommendations
Tactical Recommendations
Include speaker notes on every slide. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the brand audit.   BRM 353 Week 5 Product/Brand Development: Phase III Refer back to the brand created by the Team in Week 2. Prepare a 7- to 10-slide PowerPoint® presentation. Address the following:Identify a country or geographic region for global expansion for your product.
Create a strategic marketing plan that:
Identifies and addresses local/regional challenges and opportunities
Identifies the legal, ethical, and social challenges and opportunities
Identifies the marketing tools necessary to expand within the chosen market
Analyze the differences between domestic and international marketing strategies.
Include speaker notes on each slide. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit your assignment.   BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper Refer back to the brand chosen for the Week 1 assignment. Discuss each of the following questions in 175 to 350 words each:How is your brand marketed in different countries? Does it use a standardized or customized approach? 
Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
How has your brand's marketing evolved in response to changing social, demographic, and ethical issues? 
Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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