Sellfy — What's new

Sellfy MCP server

Wed, 14 Oct 2026 12:00:00 GMT

Manage your store with the AI assistant you already use. The new Sellfy MCP server connects your store to any AI tool that supports the Model Context Protocol, so you can ask questions and get things done in plain language instead of clicking through the dashboard.

What you can do:

Customize your store: describe the look you want, and your assistant updates your storefront's colors, fonts, buttons and layout for you. Say "give my store a warm, earthy look with rounded product cards" and the changes go live.
Manage products: look up product details and update your catalog.
Work with orders: pull up order details and keep an eye on store activity.
Analyze your data: ask questions about sales and customers to support your decisions.
Automate routine work: hand repetitive tasks to your assistant.

How to use it: Add the Sellfy MCP server in your AI assistant's settings and sign in with your Sellfy account. It's available in the Claude connectors directory, and it works with any other assistant that supports MCP. Sellfy MCP has click-by-click setup for Claude, ChatGPT and four other apps, and the setup instructions cover the rest.

Sell bundles

Mon, 28 Sep 2026 12:00:00 GMT

Bundles are here. Group several digital products into one offer and sell them together at a special price.

How to use it: Create a bundle, choose the products to include, and set one combined price. A few ideas:

Pair an ebook with its templates or workbook.
Sell a full preset or brush collection at a discount.
Offer a "starter pack" of your best-sellers to first-time buyers.

Bundles are a simple way to raise your average order value. Right now they support digital products only.

Custom fields in order exports

Thu, 24 Sep 2026 12:00:00 GMT

Your CSV order exports now include custom fields. Checkout-level fields appear once per order, and product-level fields appear next to the product they belong to.

Affiliate commission status

Thu, 24 Sep 2026 11:00:00 GMT

The affiliate commissions table has a new Status column showing which commissions are paid and which are still pending.

License keys

Thu, 10 Sep 2026 12:00:00 GMT

Give every buyer a unique license key with their purchase. This works for digital products and subscriptions, so it suits software, plugins, game mods, fonts and members-only content.

How to use it: Open your product, go to Advanced settings, and turn on license keys. Then pick one:

Auto-generated: Sellfy creates a unique key for each order.
Your own list: upload keys you've already made, and Sellfy hands them out one at a time.

If someone buys three copies, they get three separate keys. You can check whether a key is valid through the new Sellfy API, and new webhook events let your own systems react when keys are issued or used.

Sellfy API

Thu, 10 Sep 2026 11:00:00 GMT

You can now connect your Sellfy store to your own tools and apps. We're starting with license keys and adding more over time.

How to use it: Go to Integrations → API keys to generate a key, then see the docs at api.sellfy.com. You'll find it in the new Integrations section, which now brings Embed, Apps, Webhooks and API keys together in one place.

Limit how many copies a product can sell

Thu, 10 Sep 2026 10:00:00 GMT

Set a total sales cap for a product, for example a limited edition of 100 copies. Once you hit the cap, the product shows as sold out.

How to use it: Turn on Limit product sales in the product settings and enter the total number of copies. The cap applies across all variants combined. If every variant sells out before you reach the cap, the product also shows as sold out.

Discounts for whole categories

Tue, 01 Sep 2026 12:00:00 GMT

Coupons and sales can now target a category as well as individual products. When creating a discount, choose All products, Specific products, or Specific categories. With "All products" or "Specific categories", you can also exclude products you don't want discounted.

Example: run a 20% sale on your whole "Templates" category, and leave out your premium bundle.

Compare-at price

Wed, 12 Aug 2026 12:00:00 GMT

Show a product's original price crossed out next to its current price, so buyers can see the deal at a glance.

How to use it: Add a compare-at price to any digital or physical product. The higher price appears with a strikethrough on your store and product pages. It's display-only, so checkout and invoices always use the real price.

If a product also has a sale discount or pay-what-you-want pricing, those take priority over the compare-at price.

Preview thumbnails in the video player

Wed, 12 Aug 2026 11:00:00 GMT

Hover over the progress bar and you'll see a thumbnail of that moment in the video. Buyers can jump straight to the part they want, which helps with long tutorials and courses.

Mailaway is now in the Sellfy app marketplace

Wed, 05 Aug 2026 12:00:00 GMT

Mailaway is our email marketing tool, and you can now connect it from the Sellfy app marketplace. Your customers and newsletter subscribers sync over automatically, so there's no exporting or uploading CSV files.

Deleted files stay in your File library for 30 days

Wed, 05 Aug 2026 11:00:00 GMT

Deleting a product or removing a file from one no longer erases the file right away. It stays in your File library for 30 days, so you can reattach it to another product. After 30 days, any file that hasn't been reused is permanently deleted.

Audio streaming

Mon, 03 Aug 2026 12:00:00 GMT

You can now sell audio that buyers play in their browser. Sellfy's player supports MP3, FLAC, WAV and other audio formats.

How to use it: Upload your audio file, then choose whether buyers can stream it, download it, or do both. This works well for music, podcasts, guided meditations and audio courses. Streaming-only is handy if you'd rather not hand out the file.

Search and filter your discounts

Tue, 28 Jul 2026 12:00:00 GMT

Finding the right coupon or sale is now quicker.

Search by discount name or coupon code.
Filter by status (active, inactive, scheduled) or by type (sale or coupon).

Duplicate a discount

Thu, 16 Jul 2026 12:00:00 GMT

Reuse any coupon or sale by duplicating it. The copy starts as inactive, so you can edit it without affecting your live store.

Better video streaming

Fri, 03 Jul 2026 12:00:00 GMT

Watching a video you bought on Sellfy is now smoother.

Play comes first. Streamable products show a Play button. If a product isn't downloadable, the download button is hidden.
No pop-ups. The video plays right on the order confirmation page.
Cast to your TV. Buyers can send videos to Chromecast and AirPlay devices.
Stronger protection against sharing. Stream links only work on the buyer's own network, so a copied link won't play for someone else.

Easier subscription management for buyers

Thu, 04 Jun 2026 12:00:00 GMT

Buyers can now manage their subscription from one page. The Cancel subscription button sits in the sidebar instead of being tucked away, and invoices are listed right on the same page. The separate "Purchase details" page is gone.

Safer cloud-hosted files

Tue, 02 Jun 2026 12:00:00 GMT

Two improvements for products that link to files hosted elsewhere:

Harder to copy and share. Buyers open the file by clicking a button, so the link is no longer sitting there to copy and paste. For file downloads, the address doesn't even show in the browser's address bar.
See who accessed the file. You can now see whether a customer opened a cloud-hosted file through the View content button. This can help when you're reviewing a refund request or a chargeback.

Buy a custom domain through Sellfy

Wed, 29 Apr 2026 12:00:00 GMT

You can now buy a domain for your store without leaving Sellfy, or connect one you already own. Domains you buy through Sellfy connect to your store automatically, so there's nothing to configure.

Domain purchases are non-refundable.

Connect more than one domain

Wed, 01 Apr 2026 12:00:00 GMT

The Domains page has been rebuilt to make connecting a domain easier.

Connect several domains at once. This is handy when you're moving from one domain to another.
See exactly what to add. Sellfy now shows the DNS records you need to set up.
Choose a Primary domain. Turn on the Primary toggle for the domain you want as your store's main address. Your other domains, including your built-in Sellfy address, redirect to it.

Download your uploaded files again

Mon, 09 Mar 2026 12:00:00 GMT

You can once again download the files you've stored with Sellfy. We removed this earlier, and many of you told us you needed it, so it's back.

Better file organization for digital products

Tue, 03 Mar 2026 12:00:00 GMT

You can now add three new building blocks to a digital product, so buyers get a clearer, better-organized delivery.

Sections: group your files into folders, each with a name and description.
Content: add a block of text with a title and description, such as a course overview or installation instructions.
Cloud-hosted file: link to a file or URL that buyers can open after purchase. You can serve a product straight from your own server, Dropbox or Google Drive, with no upload needed.

New Quick start guide

Tue, 03 Feb 2026 12:00:00 GMT

Our Quick start guide now includes five short video tutorials covering the basics of getting ready to sell:

Getting started with Sellfy
How to add a product
How to customize your store
How to add payment options
How to promote your store

Find them in the Quick start guide.

Venmo at checkout

Thu, 18 Dec 2025 12:00:00 GMT

Buyers can now pay with Venmo if you've connected PayPal. Eligible buyers see a Pay with Venmo button at checkout. On desktop they scan a QR code with their phone. On mobile they're taken to the Venmo app and brought back to the confirmation page afterwards.

Who can use it:

US-based sellers and US-based buyers only.
Payments must be in USD.
Buyers need the Venmo app installed on iOS or Android.
On mobile, buyers need Safari on iOS or Chrome on Android. On desktop, any major browser works.

Easier-to-read prices

Thu, 30 Oct 2025 12:00:00 GMT

Prices over 1,000 now use a thousands separator, for example 1,250 instead of 1250. You'll see this on your store and in your dashboard.

Apple Pay and Google Pay on every checkout

Wed, 29 Oct 2025 12:00:00 GMT

The Apple Pay and Google Pay buttons now show up for every buyer. Before, returning customers didn't see them because they only appeared on the first checkout step.

Product tabs

Tue, 30 Sep 2025 12:00:00 GMT

The long product page is now split into sections, so adding and editing products is quicker and easier to follow.

General
Files
Shipping (physical products only)
SEO
Advanced settings (custom fields live here for now)

Faster checkout for free products

Wed, 24 Sep 2025 12:00:00 GMT

Buyers no longer see a "Processing order…" page when they get a free product. The confirmation page now shows their email address and transaction ID.

7-day and 30-day views in dashboard analytics

Thu, 18 Sep 2025 12:00:00 GMT

Switch between Last 7 days and Last 30 days in your dashboard analytics. This came back after you told us you missed it.

Turn checkout CAPTCHA on or off

Thu, 11 Sep 2025 12:00:00 GMT

You can now switch the checkout CAPTCHA on or off in the Store customizer. It's on by default because it adds protection, and up to 99% of buyers never see it, because it runs in the background and only appears for high-risk visitors.

CAPTCHA at checkout for card payments

Wed, 10 Sep 2025 12:00:00 GMT

Sellers have been hit by people testing stolen credit cards with fake purchases. That means refunds and chargeback fees for you. To help stop this, high-risk buyers now complete a CAPTCHA on the last step of card checkout. In the Store customizer, you can choose between Google and hCaptcha.

Preview your upsell

Wed, 10 Sep 2025 11:00:00 GMT

See how an upsell will look to buyers before you create it. The preview matches your store, including your theme and fonts.

Copy your product link while editing

Wed, 20 Aug 2025 12:00:00 GMT

Copy your product's link with one click from the product editor.

Warning for variants with no file

Mon, 18 Aug 2025 12:00:00 GMT

If a variant of a digital product has no file attached, you'll now see a warning icon next to it. This is almost always a mistake, and buyers of that variant would get nothing.

Refunding a subscription payment no longer cancels the subscription

Thu, 07 Aug 2025 12:00:00 GMT

If you refund a single payment on a subscription product, the subscription now stays active. To end a customer's subscription, cancel it from your Sellfy dashboard or your Stripe dashboard. If you cancel and refund at the same time in Stripe, the subscription is canceled on Sellfy too.

Better VAT MOSS report

Tue, 05 Aug 2025 12:00:00 GMT

The VAT MOSS report is easier to use.

Choose the currency. Sell in USD but need the report in EUR? Sellfy converts every purchase using the exchange rate from the day of the sale.
Pick a quarter instead of a month, to match how often you file.
See your export history and open earlier reports whenever you need them.

YouTube Shorts as media previews

Fri, 01 Aug 2025 12:00:00 GMT

You can now use a YouTube Shorts video as a product's media preview.

More Zapier triggers

Mon, 28 Jul 2025 12:00:00 GMT

Zapier now supports the same triggers as Webhooks:

Cart abandoned
Contact form submitted
Subscription product bought
Subscription product canceled

Product update info for buyers

Fri, 25 Jul 2025 12:00:00 GMT

When a buyer returns to their download page, they can now see when the product and its files were last updated.

Sellfy 6.0

Thu, 12 Jun 2025 12:00:00 GMT

Sellfy 6.0 brings a fresh look to our homepage, pricing and features pages, along with a new onboarding experience for new sellers.

Subscriptions tab in the buyer account

Mon, 26 May 2025 12:00:00 GMT

Buyers who log in to a store no longer see "View order" buttons next to their subscriptions. They can manage each subscription from the Subscriptions tab.

Email scheduling

Tue, 15 Apr 2025 12:00:00 GMT

Schedule your email campaigns to go out later. Sending times use your timezone. Until the campaign goes out, you can cancel it to turn it back into a draft, or delete it so it's never sent.

Two-factor authentication

Wed, 02 Apr 2025 12:00:00 GMT

Add another layer of security to your account with two-factor authentication. Turn it on and use any authenticator app, such as Google Authenticator, Microsoft Authenticator, 1Password or LastPass.

Once it's on, you'll enter a 6-digit code whenever you log in from a new device or after logging out. If you lose access to your authenticator app, you can log in with a code sent to your email instead.

Clearer order statuses

Wed, 19 Feb 2025 12:00:00 GMT

The "Partial" status now appears as part of "Unfulfilled" in your orders list, so it's clear that these orders still need attention.

Newest checkout for Wix

Thu, 30 Jan 2025 12:00:00 GMT

Stores that use the Sellfy app on Wix now get our latest checkout, with all payment options, including credit cards and local payment methods. They used to get the old PayPal-redirect checkout.

Partially fulfilled orders in your Unfulfilled list

Fri, 24 Jan 2025 12:00:00 GMT

The Unfulfilled orders list now also includes partially fulfilled orders, since they still have items to ship.

Supported devices for print-on-demand

Fri, 24 Jan 2025 11:00:00 GMT

For products like phone cases, the Product info window now lists the devices each one fits.

Edit print-on-demand variants freely

Fri, 24 Jan 2025 10:00:00 GMT

You can now edit variant names and images on print-on-demand products even when Use the same price for all variants is checked.

Dates in your local format

Fri, 24 Jan 2025 09:00:00 GMT

Dates in your dashboard now follow your browser or device settings. US users see 01/15/2025 11:21 PM, while many European users see 15/01/2025 23:21.

"Remember me" at login

Mon, 20 Jan 2025 12:00:00 GMT

When you log in, you can choose whether Sellfy should remember you on that device. Turn it off on shared or public computers, so you're logged out next time and don't have to worry about forgetting.

Copy coupon codes in one click

Thu, 16 Jan 2025 12:00:00 GMT

Copy a coupon code from the Discounts table or from the coupon's edit page, so sharing it takes seconds.

Subscription quantity

Thu, 16 Jan 2025 11:00:00 GMT

The subscription page now shows how many copies of a subscription a buyer purchased. Both you and your buyer can see it.