“Why should I market on Facebook?” This question is often asked by online
marketers who are unconvinced or undecided about the profitability of this
social networking website as a marketing tool. “After all,” they say,
“Facebook is nothing more than just a website where family and old friends
can re-connect, right?” This kind of thinking is not only dangerous, it can
be costly as well, especially considering just how much power Facebook
wields in the consumerist world today.
In the past years, Facebook has quickly grown from being a social
networking website for college students in the United States to being the
most popular site, surpassing even Google in terms of visitor hits. In fact,
people users spend a total of 6 billion minutes on this website on a daily
basis, which is twice as much time that they spend using the search engine.
Today, there are over 500 million users on the website, comprising a large
chunk of the population that is ready and willing to pay for any goods and
services they perceive to be worth the price. In fact, more than half of the
people who do online shopping actually have Facebook accounts. Far from
slowing down, this number is projected to rise even more in the coming
years, especially if the developers of the social networking website continue
to make innovations to the website that will make people keep coming back
for more. Like it or not, Facebook is now here to stay.
The fact that a large percentage of their target audience is now on Facebook
has not been lost on online marketers. Recognizing the potential of this
website to boost their sales, a lot of marketers are now using this website
not only to drive traffic to their website, but also to increase brand